fb

Would you have done this with a new car launch?

Would you have done this with a new car launch?

If you were in charge of a car company and you were going to launch a new car model, how would you do it?

Land Rover has just released the new version of their Range Rover Sport model and they appear to have launched it pretty well and have “ticked all the boxes” as they say in management speak.

First of all let’s think about the Range Rover Sport – what type of car is it and what image is the company trying to portray about the brand?

Some would argue that it’s a rough, tough, 4×4 off-road car that is also sporty and “sexy” so that it can be driven to sophisticated events.

Who better therefore to launch such a car than James Bond??

Sorry to disappoint a lot of you but James Bond doesn’t really exist. The actor Daniel Craig who plays James Bond in the famous 007 films however does exist so why not use him?

Now that the lead person in the launch has been identified where shall we hold the launch?

In a nice bit of segmentation, Land Rover identified which urban area has the highest concentration of Range Rover Sport sales and lo and behold it’s New York (now, whilst some of you may well be thinking that New York has lots of roads so just how important is it to buy such a powerful off road vehicle if you live there but let’s just ignore that discussion at the moment and move on).

So, launching a new product that is sexy with a rough and tough yet luxurious image – what could be better than James Bond and New York City?

The official launch event involved Daniel Craig driving the car through closed off New York streets whilst live video footage of journey was shown on the internet around the world and can be seen below.

In fact now that I’ve seen the video it looks like “James Bond” was so impressed with the new car that he forgot to stop off and pick up one of his famous Bond Girls to join him for the ride as he arrived at the event all by himself.

Share this entry

Recent articles

View All Articles
Out of this world fashion.
Oct 18, 2024
Title
Out of this world fashion.
Excerpt

If you’re lucky enough to buy your clothes from Prada, will your next purchase be a nice dress, […]

Should we park this?
Oct 16, 2024
Title
Should we park this?
Excerpt

Getting the balance right between innovation and ethics is important in business. Frankfurt’s new parking portal offers an […]

Would a good liar make a good accountant?
Oct 12, 2024
Title
Would a good liar make a good accountant?
Excerpt

Do you have children? Have they ever told you a lie? Even a small teeny weeny lie? Well, […]

Was that true? Was that fair?
Oct 09, 2024
Title
Was that true? Was that fair?
Excerpt

I’ve been a qualified accountant for a fair few years now. I had the pleasure of bumping into […]

How much do Big 4 partners get paid?
Oct 03, 2024
Title
How much do Big 4 partners get paid?
Excerpt

Making it to partner at one of the Big 4 accounting firms—Deloitte, EY, KPMG, and PwC—is considered by […]

Problems at Naomi Campbell’s charity…
Oct 02, 2024
Title
Problems at Naomi Campbell’s charity…
Excerpt

The Supermodel Naomi Campbell was recently banned from serving as a charity trustee for five years. This all […]

Lego – building strategy blocks…
Sep 29, 2024
Title
Lego – building strategy blocks…
Excerpt

Many a parent has felt the pain of standing on a Lego brick which their son or daughter […]

Famous accountants, but not for accounting…
Sep 27, 2024
Title
Famous accountants, but not for accounting…
Excerpt

Accounting, often called the “language of business”, has served as a foundational skillset for many who’ve achieved greatness […]